Comments and inspiration pulled from the fashion industry. My blog reviews fashion trends, magazines, designers, stores, runway shows and more.

Tuesday, June 19, 2007

My Hero

It's been some time now since the news has broke, but seeing as how I have my own blog dedicated to fashion I thought it would only be appropriate to take a moment to talk about my fashion hero and style icon. Sarah Jessica Parker has created her own clothing line, Bitten. When I first heard the news a month or two ago, I literally jumped out of my seat and was shreiking (yes, shrieking) out of excitement. I just had to learn and see more, immediately.

After doing some research, I found out that Sarah has partnered with Steve and Barry's to develop a line of clothing that would fit women of all shapes and sizes, be affordable, and help build style confidence among women. It expresses a strong and genius concept that I believe in and sincerely hope it has lasting effects for everyone.

Clothes, clothes, clothes!
Let's talk about the clothes themselves. Sarah Jessica Parker notes on her Web site and in various magazine articles, such as Oprah Magazine, that the clothes are fun, cute, sexy, classic, and practical for any occasion. One of the many items I fell in love with was the v-neck cotton dress($19.95). It is the perfect, fun and light weight dress for summer. I like to pair it with graphic tees and tanks underneath or add a chunky belt. You can view this dress and the other fabulous pieces in her collection at bittensjp.com or at a Steve and Barry's closest to you.

Affordable
Thats right, unbelievably affordable! I took a trip to the Steve and Barry's to see if the rumors were true, and I was thrilled to find they were. Every piece in her line of clothing is $19.95 and below! Dresses, jackets and pants tend to range closer to $19.95, while tees and tanks are as low as $7.95 each. Fantastic!

Meaning behind the project
I not only love her designs but was also moved by her inspiration behind the project and Steve and Barry's as a company. Essentially, she wants to teach women everywhere how to dress and feel confident without breaking the bank. "There are no laws about how to dress," Sarah Jessica Parker says. "Show your confidence and take some chances." This quote I read in Oprah Magazine is inspiring for me and hopefully to anyone out there who has ever stood in front of their closet in the morning wondering what to wear. The truth is, buying clothes and expressing yourself through clothes doesn't mean you have to spend an outrageous amount of money or show off designer brand names. What I like about Sarah's line is that it promotes choosing different pieces and pairing them together to express your own individual sense of style. It is not a department store telling you which pieces to pair together, instead it is an open environment that allows you to be creative with your choices.

Lastly, my own take on style, which I found similar to the Bitten line's "manifesto" is this: I want my closet to be filled with pieces that I love, that are practical yet fun, that are classic yet sensual and beautiful, that are unique and exude confidence and a flirtatious vibe. I suppose that is asking a lot, but I do believe you should always love what you buy and what you wear.

If you haven't left this page already, I definitely suggest visiting her Web site bittensjp.com and I guarantee you'll be bitten by her sense of stlye, her mission, and the story that stands behind the clothes.